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The largest publicly traded property and casualty insurance company in the world doesn’t just offer comprehensive protection for home, auto, valuables and more… Chubb inspires confidence.
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In a crowded landscape, the last thing that’s needed is another gimmicky mascot. Chubb raises the expectations of what an insurer should and can deliver from coverage to service.
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Chubb protects what matters most. As a leading global insurer in the high net worth space, Chubb needed to broaden their brand awareness to reach other growing market segments.
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FI5TH was asked to create a cohesive campaign across OTT, digital, and direct mail that would be distinctly different from the saturated mascot tropes and educate the next generation on Chubb’s premium offerings.
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After testing market messaging with our previous Chubb campaigns, we were able to utilize key components that resonated with their existing core clients.
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This informed an integrated and highly efficient campaign that introduced the brand to an entirely new market segment nation-wide through sequenced messaging spanning
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commercial video ads, targeted product spots, and a direct mail campaign in partnership with RRD. We established a clear consumer journey and provided agents and brokers with customized and cohesive marketing materials.
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Reaching new target audiences nation-wide increased brand recognition and helped to showcase what is already true – that Chubb is the leading insurance.
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This was the first fully integrated commercial campaign that Chubb has ever run across properties, representing an expansion in their marketing strategy.
