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Chubb has an impressive legacy, with deep knowledge, experience, and specialities not found elsewhere in the market, providing clients with what can only be descried as next-level, premium insurance coverage.
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Tapping into the diverse executive team, this series dives deeper into Chubb’s premium service offerings, products, and values all while humanizing the brand through dynamic leadership interviews.
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Create a series of content with leadership that focuses on the premium services and peace of mind that Chubb provides, while showcasing the longevity and market leadership of the brand to potential clients.
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The secondary goal was to lay the foundation for a larger upcoming campaign, providing the chance to elevate the premium brand's aesthetics, developing and testing key messaging with new target audiences.
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Chubb’s leadership team is long standing in the industry. With deep firsthand knowledge and a wealth of experience, their expertise is parallel to none. We conducted a series of preliminary interviews with Chubb’s
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executives in order to craft an elevated and concise message around Chubb’s mission, service, and cyber protection. We then produced spots that showcase to prospective clients how Chubb’s premium service and offerings are distinguished in the sea of gimmicky mass-market insurance.
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Creating a runway for a larger brand campaign launch, these spots were successful both in numbers and also in providing key insights into messaging that worked with Chubb’s target audiences.