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As the largest Credit Union in New York, Bethpage has faithfully served the Long Island community for 80+ years, providing banking services that rival offerings of the largest financial institutions. With extensive ties to the community they serve,
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Bethpage exemplifies their mission statement of “We care about what you care about” in everything they do. Their goal is to bring personalized member care, competitive rates, and on-the-go banking to a nationwide customer base.
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Offering the same level of trusted financial services and technology that customers can expect from the largest banks, Bethpage goes above and beyond by providing a unique experience that directly benefits members.
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Simply put, they can compete with the best. Looking to expand these service offerings nationwide, Bethpage set out to establish brand awareness in new markets and increase interest in prospective members across the country.
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First familiarizing ourselves with the brand, we studied Bethpage’s existing customer base to identify the defining traits shared by their most loyal brand advocates. Gaining a more thorough understanding of customer acquisition and retainment provided foundational insights that informed our creative and strategy approach.
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With in-person production halted during the pandemic, a nimble and responsive approach allowed us to create memorable, branded content that introduced viewers to two key Bethpage products; Home Equity Lines of Credit, as well as the brand’s flagship Free Checking Account.
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From broadcast to OTT, podcasts to in-store video ads and more. Digital and streaming content created for Bethpage was served regionally and nationally, reaching additional targeted audiences through organic and paid social.
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FI5TH’s ongoing partnership with Bethpage has proven successful in providing meaningful return for the brand — helping expand national reach and nurture meaningful engagements within their local communities.