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As New York’s largest credit union set its sights on expanding nationwide, Bethpage identified a need to offer deeper education on its products and services to potential and existing members.
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Due to popular demand, what started as a small educational web series has now grown into a commercial series led by a recognizable brand personality featuring multiple products and characters.
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Bethpage is a warm and approachable brand, a credit union that’s laser focused on providing the best products and services for their beloved members. You’re not just a customer when you bank at Bethpage. Tapping into this brand value was key in strategizing how
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to raise brand awareness and educate potential and existing members about all Bethpage had to offer. Elaborating on our initial video series, FI5TH was tasked with creating a full-fledged brand ecosystem to build memorable brand equity with potential members across the country.
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Bringing the brand to life started with scripts that balanced a humorous tone with financial education. To embody the brand’s welcoming characteristics, we casted a team of friendly faces led by an endearing spokesperson.
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To unify brand assets, we developed an originally scored audio mnemonic that emulates the brand’s personality with a complimentary animated logo that bookends the beginning and end of every commercial spot.
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As the brand product list grows, our advertisements continue to showcase the Bethpage world as a fanciful place that makes banking fun.
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Our ongoing partnership with Bethpage provides the opportunity for continued optimizations based on data and real member feedback. Leveraging the insights of a long term relationship has ensured a seamless strategic
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and creative approach. From broadcast to digital, OTT and in-store, our Bethpage commercials have reached millions of prospective members across the tri-state area and beyond.