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Allergan Aesthetics is a leader in the medical aesthetics industry, representing a world-renowned portfolio of brands including BOTOX Cosmetic, Juvéderm, CoolSculpting, KYBELLA, and more.
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Best known for their successful product range, the recently acquired brand needed to establish a cohesive social media presence to increase loyalty amongst a broader customer base.
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As Allergan Aesthetics Social AOR, our task was to position the brand as a cutting edge resource for a wide range of healthcare professionals, including dermatologists, plastic surgeons, and industry leaders.
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We set the strategic course to increase brand recognition, reach new audiences, and sustain increased social engagement by focusing on Allergan Aesthetics proprietary industry data, leading research, and helpful industry resources.
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By establishing a collaborative, ongoing partnership, FI5TH functions as an extension of the Allergan Aesthetics team, increasing efficiencies through real-time analysis, optimization, and communication.
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With the brand’s fresh identity, we developed a comprehensive social playbook that defined the brand voice and aesthetic across all channels, including a new design framework, brand photography, and updated video content.
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Maintaining an emphasis on moving the aesthetics industry towards a more diverse and equitable future, amplifying partnerships and contributions with organizations such as Girls Inc. remains a foundational element of the brand.
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Collaboratively integrating with brand teams allows FI5TH to provide efficient and insightful support to larger scale brand activations and campaigns such as The DREAM Initiative and Women in STEM series.
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In addition to brand channels like Meta and LinkedIn, always-on and up-to-date data provides foundational insights for larger scale digital activations from Google and YouTube, to print and event advertising.
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Launching in 2020 and still growing, FI5TH’s partnership with Allergan Aesthetics’ helped grow the brand’s social accounts by over 300%, reaching millions of viewers while increasing both account growth and average engagement year over year.
